Social-First Storytelling & Creative Strategy
After a decade navigating editorial, agency, and in-house content, I’ve realized I’m at my best when I’m helping brands tell their story online.
Today, I operate as a dedicated creative contractor, offering the high-capacity support of an in-house hire with the specialized strategy of a consultant.
Currently accepting long-term contracts & monthly retainers
Social Media Management & Strategy
Social media shouldn’t be an afterthought. I act as a high-capacity extension of your team, providing the dedicated bandwidth required to own your presence, drive engagement, and scale your brand. This is a monthly, customizable contracting service tailored to your specific goals.
Integrated Editorial Experience: I’m available to pick up adjacent projects like newsletters and blog-to-social copywriting to ensure your brand voice remains consistent across every touchpoint.
Full Ownership: Complete management of your social world, from high-level strategy and community engagement to on-site filming and ownership of your calendar.
Content Repurposing: I specialize in transforming long-form assets (like blogs, webinars, and case studies) into high-impact social content designed to drive MQLs.
User Generated Content &
Brand Partnerships
I provide professional-grade storytelling through the lens of @itslaracreative, focusing on tourism, travel, and adventure-led lifestyle brands. This is a project-based service designed for brands that need high-fidelity assets or a strategic partner to reach an intentional, adventure-led audience.
UGC Production: Professional short-form video that’s designed specifically for your brand’s feed.
Brand Collaborations: Strategic storytelling on my own channels that connects your brand with a community of outdoor enthusiasts and explorers.
Content Impact
By bringing professional journalism standards to high-definition, social-first video, I’ve helped brands like Tourism Vancouver Island and Visit Bella Coola turn passive viewers into active visitors. These campaigns did more than just look good; they gained significant organic reach and were amplified province-wide by Super, Natural British Columbia.
Tourism Vancouver Island
867 engagements
25.6k views
This content acted as a bridge between inspiration and action, guiding the audience beyond passive viewing to the tangible step of planning their Tofino itinerary. By curating trusted recommendations from locals and highlighting community favourites, we increased brand credibility and turned digital inspiration into measurable travel intent.
Visit Bella Coola
174 engagements
2335 accounts reached
This campaign captured the natural beauty and relaxed pace of summer in the Great Bear Rainforest. By focusing on authentic, seasonal moments, the content resonated deeply with explorers. The strategy led to a province-wide feature by Super, Natural British Columbia, significantly scaling the region’s visibility to a global audience.