Intentional Storytelling for Brands & Big Days
A decade of journalism and strategy, re-imagined for social-first content.
I’m Lara,
Your Strategic Social Content Partner
I’m a Vancouver-based social media expert with a background in journalism and over 10 years of digital marketing experience. I first started my career writing for local publications in Ontario, then moved into digital marketing and social media strategy once I moved to British Columbia.
I’ve worked agency-side, in-house, and alongside small business owners. Now, as a content creator, I run social media coaching programs for small business owners looking to show up online, collaborate with brands and fellow creators on both video and copy projects, and connect with couples to help them capture their big day through social-first wedding content.
When I’m not helping brands, you’ll find me exploring the best of Beautiful British Columbia!
Social Media Services
I help brands tell their story through impactful social content. My approach blends editorial depth with vertical storytelling to ensure your brand doesn’t just live on a screen, but drives action.
Wedding Content
Your big day deserves more than just a highlight reel. I provide candid vertical storytelling to capture the human moments of your wedding, allowing you and your guests to stay fully present.
Social Media Coaching
I help small business owners feel confident owning their online presence. My coaching includes workflow structure, content calendars, and 1:1 sessions to create an easy-to-follow plan.
