SOCIAL MEDIA COACHing
Let's make that "Post" button less daunting.
Whether you’re launching your small business or growing a side hustle, I can help you build an online strategy that feels intentional and sustainable in a way that social media supports your business, instead of adding unnecessary stress.
That little voice in your head, you know the one, saying: “Am I saying the right thing? Will anyone care?” is completely normal, but it’s time to stop letting it live up there rent-free. When you understand who you’re talking to, why you’re showing up, and what your content can do for you, hitting “post” gets much easier.
I work with small business owners to define goals, build authentic content strategies, and help them show up online in ways that feel natural…no TikTok dancing or trend-hopping required.
Hi! I’m Lara, a Vancouver-based Social Media & Personal Branding Coach with a background in journalism and over 10 years of experience in both agency and corporate marketing. I started my career writing for local publications in Ontario, then moved into digital marketing and social media strategy.
I’ve worked agency-side, in-house at a B2B SaaS company, and alongside small business owners, helping brands across niche industries figure out what to say online and how to say it with confidence. That experience means I’ve seen a lot, and I know there’s no one-size-fits-all approach to social media.
Today, I help small businesses build clear, realistic content strategies that make showing up online feel easy, intentional, and most importantly, fun!
CORE OFFERINGS
Ad hoc digital copywriting & social media services available upon request.
Small Business SOcial Media Strategy & Voice Development
For the small business owner starting from scratch who needs a professional setup and clear direction.
Perfect if you’ve ever thought: “I want to be online, I just don’t know where to start.”
What You Get
⮕ 1:1 Tech & Profile Setup
⮕ Content Kit
⮕ Custom Content Roadmap
⮕ 30 Days of Support
⮕ Personal Coaching Sessions
Content Workflow Management & Planning
For the small business owner who is already active but feels inconsistent and stuck on what to say.
Perfect if you have a library of pictures, but don’t know how to leverage them.
What You Get
⮕ Custom Content Roadmap
⮕ Practical Workflow Tips
⮕ Voice & Caption Coaching
⮕ Strategic Goal Setting
⮕ Personal Coaching Sessions
LET’s GET STARTED!
As part of my process, I offer a complimentary consultation call to chat about where you’re feeling stuck.
You don’t have to have the answers yet. You’ll just share your story, and I’ll help identify the best path forward.
Fill out the form below TO GET IN TOUCH.
PAST EXPERIENCE
Helping a local florist ‘s online presence blossom
I partnered with a local florist to design a custom website and provide ongoing Instagram consulting. My focus was on building a brand voice that resonated with their community, turning Instagram into a tool that supports their business goals rather than adding to their to-do list. The result was a cohesive presence that built lasting customer connections without the burnout.
Personal Branding & Content Strategy Consultant
I worked with a CEO to bridge the gap between “corporate updates” and genuine thought leadership. Leveraging my journalism background, I ghostwrote product launches and company updates that didn’t just share news, they shared stories. By incorporating personal experiences and industry insights. The result was a credible personal brand that amplified the company’s mission.
Sharing Hidden Gems & Itineraries Across Canada
built my own personal brand as a space to practice what I teach: building an engaged community through authentic storytelling. By partnering with regional tourism brands to showcase lesser-known destinations, I’ve demonstrated how thoughtful content creates meaningful connections. Check out my content below!
HELPING YOU SHOW UP AUTHENTICALLY ONLINE. 